Marketing + Sales for Builders

Hyphen CRM

Finally, a CRM you’ll like using. Hyphen Solutions’ Home Builder CRM allows Builders to optimize customer acquisition, enhance email marketing, and increase sales cycle efficiency by integrating sales and marketing data into a user-friendly platform tailored for both homebuyers and real estate agents.

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BENEFITS

Convert More Leads to New Home Sales

Hyphen CRM is tailored for Home Builders, offering powerful tools and straightforward technology to optimize sales and marketing efforts. Unlike traditional CRM models, it uniquely tracks both the broker/real estate agent and Homebuyer relationships, crucial in the home sale process. With a flywheel approach, it fosters sustainable engagement and satisfaction, vital in today’s competitive market.

Centralized sales cycle management + cross-team collaboration.
Integrated campaign management.
A no-frills, Home Builder specific CRM that works for you.
Lead Generation and Integration with Hyphen HomeSight Visualization Software.

Download Hyphen CRM PDF

Real-Time Communication

Hyphen Integrations

Hyphen CRM integrates with the following products in the Hyphen software suite.

Features

What Hyphen CRM Can Do for You

A Home Builder CRM That Works for You

Automatically pull customer contact information from your website into Hyphen CRM, providing accurate sales and marketing data, reducing wasted time, and eliminating human error.

Centralized Sales Cycle Management

Create notes, send emails, log calls, and manage sales and marketing tasks directly from your CRM database to both buyers and real estate agents, keeping your entire team working together efficiently and fluidly.

Workflow At a Glance

Instantly view and visualize your new home sales and marketing processes with ease, using dates of activities as a timeline for tracking steps with your prospects. This ensures leads are adequately nurtured throughout the buyer's journey.

Integrated Campaign Management

Generate and manage your marketing campaigns within the Home Builder CRM, such as newsletters, email communications and drip campaigns. Having greater insight into campaign performance allows for better use of your time and effort.

Easy To Use Email Marketing

Create excitement with personalized newsletters, or quickly communicate with your contacts using templates. Advertise move-in ready homes, community-specific announcements and sales incentives, delivering the best experience for your customers.

Track Results Using Analytics

Keep your finger on the pulse with reporting by seeing who opens and clicks on your emails and campaigns, giving you the tools you need to drive better marketing.

Hyphen Wallet

ePayables for Builders

Seamlessly manage Builder payments and streamline financial transactions with ease. Experience secure and efficient payment processing for your residential construction projects, providing Suppliers the flexibility to choose how and when they get paid, on your terms.

Learn more about Hyphen Wallet for Builders.

Explore ePayables

Hyphen Solutions by the Numbers

116,437

Total Users

349,946

Total Homes Built in 2023

43.7M

Orders Distributed in 2023

A CRM you'll actually like and use.

Communicating with your prospects and selling homes should be straightforward and enjoyable. It’s time to move to Hyphen CRM.

Please fill out the form and a sales representative will contact you shortly.

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Solutions

For Builders, By Builders

Explore the full suite of Hyphen’s software solutions tailored to the success of Home Builders like you.

Solutions

Hyphen CRM

Frequently Asked Questions

A Home Builder CRM is a construction customer relationship management system that helps Home Builders capture and manage leads, create notes, send emails/email blasts, log calls and manage tasks in one place.
A traditional construction CRM encourages agents to apply pressure to push customers through the funnel as quickly as possible, making the relationship more like a Tinder swipe (immediate gratification) than an eHarmony connection (long-term compatibility). Hyphen CRM uses the Flywheel model. In a Flywheel, multiple people engage, attract and delight the customer in an ongoing loop making our CRM more scalable for long-term use.
Our construction CRM integrates with your Hyphen Homefront and BRIX ERP systems to ensure accurate messaging and a seamless flow of information throughout the Hyphen Builder product suite.

Hyphen CRM currently integrates with Hyphen HomeFront Sales and BRIX Sales tools, creating a seamless front to back customer experience.
Hyphen CRM reporting includes reports such as traffic summary, source, source summary, influence and influence summary, giving you the tools you need to drive better marketing, while being segmented into both homebuyers and real estate agents to fit how Home Builders do business.
Quickly view and visualize your new home sales and marketing processes with ease with timeline for tracking steps with your prospects. Create excitement with personalized newsletters, or quickly communicate with your contacts using your own personalized templates. Advertise move-in ready homes, community-specific announcements and sales incentives, delivering the best experience for your customers using our residential construction CRM.
Hyphen University is online training provided by Hyphen Solutions that provides you real-time and on-demand training videos, so you can work around your busy schedule and learn how to get the most out of our residential construction CRM.