BENEFITS
Convert More Leads to New Home Sales
Hyphen CRM is tailored for Home Builders, offering powerful tools and straightforward technology to optimize sales and marketing efforts. Unlike traditional CRM models, it uniquely tracks both the broker/real estate agent and Homebuyer relationships, crucial in the home sale process. With a flywheel approach, it fosters sustainable engagement and satisfaction, vital in today’s competitive market.
- Centralized sales cycle management + cross-team collaboration.
- Integrated campaign management.
- A no-frills, Home Builder specific CRM that works for you.
- Lead Generation and Integration with Hyphen HomeSight Visualization Software.
Real-Time Communication
Hyphen Integrations
Hyphen CRM integrates with the following products in the Hyphen software suite.
Marketing +
Sales
Design +
Warranty
Accounting + Operations
Construction Management
Supply Chain Management
Orders + Field Management
Hyphen HomeSight
Sell More Homes Online, Faster
Your customers now have the power to design their dream home using your options and selections with ease, expediting the home buying process. With Hyphen HomeSight, your homebuyer customers will be able to see their selections come to life in real-time, creating excitement and eliminating some of the stress during the process. Watch your lead to sales conversions increase by providing your customers our industry-leading virtual design software.
Builders
Hyphen HomeSight
Sell More Homes Online, Faster
Your customers now have the power to design their dream home using your options and selections with ease, expediting the home buying process. With Hyphen HomeSight, your homebuyer customers will be able to see their selections come to life in real-time, creating excitement and eliminating some of the stress during the process. Watch your lead to sales conversions increase by providing your customers our industry-leading virtual design software.
Builders
BRIX
Cloud-Based ERP with Accounting that Brings New Efficiency and Scalability to the Way You Build Homes
BRIX is a cloud-based residential construction ERP software with Accounting that helps Home Builders achieve economic success by streamlining the flow of information needed to generate insights and connect business processes. Maximize efficiency with advanced cost controls and automation and integrate secure real-time payments.
Builders
BuildPro
Giving Builders the Power to Scale and Control Their Operations
BuildPro is the leading Home Builder scheduling and project management software, streamlining operations, bid approvals, Supplier coordination, purchase order management and more. BuildPro allows Home Builders and their Suppliers, Manufacturers, and Trades to significantly improve production home building operations with real-time communication and project visibility in a single platform.
Renditions
Renditions
Do you work with Builders that aren’t currently on Hyphen BuildPro? With Renditions, we gather all your non-BuildPro orders into SupplyPro, providing you a singular entry point to all Builders. By integrating with your Builders’ portals daily, SupplyPro with Renditions can provide you with information, notifications and updates from non-BuildPro Builders you do business with.
Suppliers
SupplyPro
Seamlessly Manage and Track Jobs, Orders and Schedules
Designed specifically for Suppliers, Manufacturers and Trades — natively integrated with Builder systems on Hyphen — SupplyPro is the digital backbone of the residential construction industry. With simple interfaces to manage and track jobs, orders and schedules for all your Builder clients in one portal, it’s easy to see why 17,500+ Suppliers collaborate with 90% of the national Builders and hundreds of regional Builders in SupplyPro to build 1 out of every 3 homes in America.
Builders
Hyphen CRM
Convert More Leads to New Home Sales
Finally, a CRM you’ll like using. Hyphen Solutions’ Home Builder CRM allows Builders to optimize customer acquisition, enhance email marketing, and increase sales cycle efficiency by integrating sales and marketing data into a user-friendly platform tailored for both homebuyers and real estate agents.
Warranty
Unlock Efficiency and Elevate Customer Satisfaction with BuildPro’s Warranty Management Solution
Unlock efficiency and elevate customer satisfaction with BuildPro’s Warranty Management solution. Streamlining access to essential information, reducing errors in communication, and expediting response times, our electronic Warranty Management is the ultimate solution for homeowner warranty requests. Integrated to BuildPro, it offers seamless viewing, tracking, and scheduling, enabling swift and accurate responses to homeowner needs, ensuring smooth operations throughout.
Builders
Hyphen HomeFront
Our Builder-Centric ERP. Your Accounting System.
Hyphen HomeFront is a fully integrated Builder ERP solution that allows Builders to manage build processes from sales and CRM to service and warranty in one easy-to-use system without replacing your existing accounting solution. This best-in-class, on-premise, ERP supports complex business models through our network of top-tier partner integrations.
Builders
BuilderGM
The Core Tools You Need to Run Your Business, from Anywhere
With BuilderGM, mid-sized and small-volume Home Builders can focus on what they do best, tackling construction management logistics. Our all-in-one cloud-based software helps save you time and money while increasing client confidence, trust and satisfaction. BuilderGM also integrates with QuickBooks –seamlessly managing all your accounting information, ensuring real-time collaboration, keeping everyone on the same page.
SkuSphere
Translate Builder Orders to Your Language
Translate your Builder orders to material lists for instant fulfillment from warehouse or Suppliers. With repetitive Builder orders for the same products or floorplan and options, the standard process involves manually identifying individual parts or bundles of parts required to complete the orders. With our Translate service, this process is automated providing you real-time material requirements.
Suppliers
SupplyPro GM
Take Control of Your Orders, Field Management and Payments
Setting the gold standard in construction supply chain integration, SupplyPro GM offers built-in project and field management features for Suppliers, Manufactures and Trades. The platform’s intuitive interface streamlines order management, scheduling, and billing by auto-populating Builder clients’ order and schedule information. With simple drag-and-drop processes, orders can be scheduled internally for tracking, field completion, and reporting using an easy-to-use field app. The two-way integration with BuildPro, ensures seamless communication between Builders and Suppliers, keeping them in sync throughout the project’s completion.
Suppliers
Chameleon Power
Visualization Technology takes buyers to the point of purchase.
Accelerate your sales with the most advanced interactive virtual design experience in the Building Supply industry. The Chameleon Power solution, branded to your company and loaded with your products, is a real-time point-and-click experience empowering customers to select and view options in any combination. Customers can create their ideal project anytime, right from your website. Attain the optimal and most accurate presentation of your product with seamless website integration.
Homeowner Portal
Enhance Homeowner Engagement with BuildPro’s Homeowner Portal
Introducing the Homeowner Portal, your unified construction project management tool. Builders can effortlessly engage homebuyers with real-time updates, appointments, and progress reports. Integrated with BuildPro, it streamlines tracking of construction and warranty requests, eliminating the need for multiple systems and with seamless communication with Suppliers via SupplyPro, you are ensured to efficiently fulfill and all homebuyer requests.
BidConnect
Efficient Bidding Made Simple
Streamline your residential construction bids effortlessly – leverage BidConnect, the top-tier bid management software seamlessly integrated with BuildPro and SupplyPro. With convenient 24/7 access to essential bidding elements, BudConnect empowers you to efficiently handle project bids anytime, anywhere, and in seconds.
SupplyPro Connect
SupplyPro Connect
SupplyPro Connect has made working within the Home Building supply chain simple. This construction purchase order and procurement solution takes the information found in SupplyPro transactions and automates the data into a Trade partner’s project management system.
Features
What Hyphen CRM Can Do for You
A Home Builder CRM That Works for You
Automatically pull customer contact information from your website into Hyphen CRM, providing accurate sales and marketing data, reducing wasted time, and eliminating human error.
Centralized Sales Cycle Management
Create notes, send emails, log calls, and manage sales and marketing tasks directly from your CRM database to both buyers and real estate agents, keeping your entire team working together efficiently and fluidly.
Workflow At a Glance
Instantly view and visualize your new home sales and marketing processes with ease, using dates of activities as a timeline for tracking steps with your prospects. This ensures leads are adequately nurtured throughout the buyer's journey.
Integrated Campaign Management
Generate and manage your marketing campaigns within the Home Builder CRM, such as newsletters, email communications and drip campaigns. Having greater insight into campaign performance allows for better use of your time and effort.
Easy To Use Email Marketing
Create excitement with personalized newsletters, or quickly communicate with your contacts using templates. Advertise move-in ready homes, community-specific announcements and sales incentives, delivering the best experience for your customers.
Track Results Using Analytics
Keep your finger on the pulse with reporting by seeing who opens and clicks on your emails and campaigns, giving you the tools you need to drive better marketing.
Hyphen Wallet
ePayables for Builders
Seamlessly manage Builder payments and streamline financial transactions with ease. Experience secure and efficient payment processing for your residential construction projects, providing Suppliers the flexibility to choose how and when they get paid, on your terms.
Learn more about Hyphen Wallet for Builders.
Hyphen Solutions by the Numbers
122,127
Total Users
367,416
Total Homes Built in 2024
48.9M
Orders Distributed in 2024
A CRM you'll actually like and use.
Communicating with your prospects and selling homes should be straightforward and enjoyable. It’s time to move to Hyphen CRM.
Please fill out the form and a sales representative will contact you shortly.
Request a Demo
Solutions
For Builders, By Builders
Explore the full suite of Hyphen’s software solutions tailored to the success of Home Builders like you.
Hyphen CRM
Frequently Asked Questions
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A Home Builder CRM is a construction customer relationship management system that helps Home Builders capture and manage leads, create notes, send emails/email blasts, log calls and manage tasks in one place.
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A traditional construction CRM encourages agents to apply pressure to push customers through the funnel as quickly as possible, making the relationship more like a Tinder swipe (immediate gratification) than an eHarmony connection (long-term compatibility). Hyphen CRM uses the Flywheel model. In a Flywheel, multiple people engage, attract and delight the customer in an ongoing loop making our CRM more scalable for long-term use.
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Our construction CRM integrates with your Hyphen Homefront and BRIX ERP systems to ensure accurate messaging and a seamless flow of information throughout the Hyphen Builder product suite.
Hyphen CRM currently integrates with Hyphen HomeFront Sales and BRIX Sales tools, creating a seamless front to back customer experience.
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Hyphen CRM reporting includes reports such as traffic summary, source, source summary, influence and influence summary, giving you the tools you need to drive better marketing, while being segmented into both homebuyers and real estate agents to fit how Home Builders do business.
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Quickly view and visualize your new home sales and marketing processes with ease with timeline for tracking steps with your prospects. Create excitement with personalized newsletters, or quickly communicate with your contacts using your own personalized templates. Advertise move-in ready homes, community-specific announcements and sales incentives, delivering the best experience for your customers using our residential construction CRM.
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Hyphen University is online training provided by Hyphen Solutions that provides you real-time and on-demand training videos, so you can work around your busy schedule and learn how to get the most out of our residential construction CRM.
Hyphen CRM
News + Blog
View the latest news and blog posts about Hyphen CRM.
Builder Resources
Jan 18, 2023
4 Ways Builders Can Convert More Leads to New Home Sales with A CRM Software
A new NAHB study estimates the housing market is currently underbuilt by 1.5 million homes. ...
Company News
Jan 9, 2023
Hyphen Solutions Helps Win Homebuyers and Maximizes Builder and Supplier Efficiency with Comprehensive Construction Management Software
Discover how Hyphen Solutions’ innovative integrations and features enhance the new Homebuyer journey and Builder ...
Builder Resources
Oct 13, 2022
How Home Builders Can Streamline Sales and Marketing With CRM Software
To make an informed decision about the best CRM software to fit your needs, it’s ...
